STORIES WE’VE TOLD
TECH THIS OUT
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aMplifying Vast service offering for an IT firm
2025-present
THE STORY
Tech This Out runs a broad IT offering, from remote support and computer repairs through to onsite servicing. That breadth was actually part of the challenge coming into the project: with so much on offer, the brand and website needed to communicate everything clearly without overwhelming visitors trying to find the right service for them.
We started with brand guidelines to give Tech This Out a consistent visual foundation, then captured premise and promotional photography of their Wantirna South location and team to bring some warmth and authenticity to a brand that could otherwise feel purely technical. That photography fed directly into a full website redesign, built to guide visitors clearly toward the specific service they need, whether that's a business chasing a total IT solution or a consumer after a laptop repair.
On social, we've taken on ongoing Facebook and Instagram post design, including pinned Instagram carousels introducing their service offering and company identity, alongside seasonal and promotional posts throughout the year. We also designed business cards and two print brochures, one covering their full service range and another focused specifically on web services, giving their team physical collateral to hand over in client meetings and business events.
“They didn't just show up with a camera. They took the time to understand who we are, and the story we were trying to tell. They captured significant moments across the life of the school and helped us apply that to communications across the board.“
Alan D. - Learning Journeys Coordinator, Trinity Grammar School
The Challenge
Tech This Out offers an unusually wide range of IT services across consumer, business and education audiences, and that range made it hard for new visitors to quickly understand what the company actually does or which service applied to them. The existing brand and site didn't reflect the scale of the operation or make it easy to navigate between such different customer types.
The Solution
Getting this right meant leading with clarity rather than trying to list everything at once. We built the new website around distinct paths for different audiences, business, education and consumer, so each visitor lands on messaging relevant to them instead of wading through the full service list.
The photography played a key role here too, using real shots of the premises and team to make a technical, jargon-heavy industry feel approachable and personal rather than purely functional. For social and print, we treated the identity carousels as an anchor point, giving anyone landing on their Instagram a fast, digestible introduction to who Tech This Out is and what they offer, before layering in the day-to-day promotional content on top.
Outcomes
Tech This Out now has a brand and website that reflects the true scale of their service offering while still making it simple for any visitor, business or individual, to find what they need. The photography library has given their social and print materials a consistent, genuine feel, and the pinned Instagram carousels give new followers immediate clarity on the business. With brochures and business cards to match, the team now has a complete, cohesive set of materials to support conversations both online and in person.
